Brand Playbook

Let me help you create a brand that people love and choose over your competitors.

A brand playbook is the blueprint for your brand. It defines your mission, values, personality, points of difference, messaging, content ideas, and competitive landscape. With a brand playbook, you can create a consistent brand experience across all touchpoints, from your website and social media to your marketing materials and customer service.

I can help you create a brand playbook that is tailored to your specific business and goals. I start with a telephone interview to learn about your brand and what you want to achieve. Then, I develop a draft playbook and send it to you for feedback. Once the playbook is finalized, I schedule a 30-minute call to present the work and answer any questions you have.

Some brand and strategy documents can be dry and dull. I try to bring your brand playbook to life. I try to bring new ideas and thinking including finding weaknesses in your competitor's offerings.

The process:
Telephone interview
Draft playbook
Feedback from you
Finalized playbook
30-minute presentation call